Three challenges every home service business faces

Running a successful contracting business has never been more demanding. You're competing on price, buyers are skeptical, and once a job is done, customers disappear until something breaks.

8 seconds 

Average attention span for website visitors

The Challenge: How do you quickly stand out when buyers are overwhelmed with options? 

43% 

Of homeowners prioritize price over value

The Challenge: How do you communicate your full value instead of competing on price alone?

5-10x

More expensive to acquire new customers vs. retaining existing ones

The Challenge: How do you keep customers engaged after the first job is complete?

How Pearl helps

Pearl help you document the measurable value of your work, stay connected with customers long after the job is done, and differentiate your business based on outcomes—not just price. 

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Third-party validation

Pearl's Home Performance Reports provide independent, data-backed documentation of your work's impact on safety, comfort, operating costs, resilience, and energy performance. 

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Ongoing customer engagement 

Your customers receive a free Pearl App with personalized insights and recommendations. You are the brand-of-record in the Pearl App that keeps your company top-of-mind.

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Proven credibility

Pearl partners with the most trusted names in housing—the U.S. Department of Energy, ENERGY STAR®, the National Association of REALTORS®, and the Appraisal Institute.

What you get as a Pearl-Recognized Professional

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Co-branded Pearl Home Performance Report™

After your work is completed, homeowners receive a comprehensive, third-party report that documents how your installation or upgrade improved their home's performance across five critical dimensions:

  • Safety: Protection against health hazards like mold, radon, carbon monoxide, and poor indoor air quality
  • Comfort: Temperature consistency, humidity control, and noise reduction
  • Operations: Efficiency of HVAC systems, water heating, appliances, and monthly operating costs
  • Resilience: Preparedness for extreme weather and climate stress
  • Energy: Solar capabilities, EV readiness, and smart home integration

These reports are co-branded with your company's name and logo, ensuring your customers remember who did the work—and why it matters.

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Free Pearl App account for your customers

Homeowners can opt into the free Pearl app, which provides ongoing insights about their home's performance. Your company remains the "brand-of-record" in their account, keeping you top-of-mind for future projects, maintenance, and referrals.

Co-branded sales and marketing resources

Pearl provides co-branded sales collateral, homeowner education content, and marketing assets to help you:

  • Close more deals by demonstrating tangible value 
  • Increase ticket sizes with data-backed upgrade recommendations
  • Generate repeat business through ongoing customer engagement

*Survey results show 73% of consumers are influenced by a contractor's ability to offer a Pearl Home Performance Report and 23% are influenced "a great deal".

What others are saying 

Pearl helps justify the $10,000-20,000 the homeowner is spending with our company to improve the efficiency of their home.

Alex Williams, HVAC contractor - Pearl-Recognized Professional

Pearl translates quality work and value-added services into tangible value for homeowners. I encourage contractors to learn more about how Pearl can help them stand out from the crowd.

Wes Davis, Director - Air Conditioning Contractors of America (ACCA)

We have seen a tremendous uptick in interest from homeowners when our sales team talks about Pearl...it has increased both the number and strength of closures. Every one of our customers is told about Pearl from the get-go.

Sumit Bhatnagar, Owner, Solar - Pearl-Recognized Professional

I am thrilled to have the Pearl report. Not only does it bring peace of mind that my energy efficiency requirements were met, but to know the certification is transferable to a new owner if I ever decided to sell was a bonus.

Karyl C., Homeowner and Client of a Pearl-Recognized Professional

The U.S. Environmental Protection Agency and the U.S. Department of Energy recognize the important contribution Pearl has made to the home performance industry, including transforming the market for home performance products and services, partnering with appraisers, realtors and home improvement trades, and strategically leveraging the ENERGY STAR brand.

The U.S. Environmental Protection Agency and the U.S. Department of Energy

Pricing

Base pricing

Starting at $199/month

for firms with under $1 million in gross annual revenue.


Pricing scales with your business: For every $5 million in revenue, the monthly fee increases by $100.

LG Pro Dealer pricing  

Limited Time Only $0/month

LG HVAC and HPWH dealers can enroll at no charge, compliments of LG.

FAQs

Simply reply to the email that brought you here for next steps.

The Pearl SCORE measures how a home performs across five categories—Safety, Comfort, Operational Efficiency, Resiliency, and Energy Systems—so your work is represented by credible, data-backed results.

Each improvement you complete can be documented and displayed in the homeowner’s Pearl App and Pearl Home Performance Report.

  • The Pearl Report is co-branded with your company’s name and logo.

  • You are the “brand-of-record” in the homeowner’s Pearl App account.

You can submit data directly through the Pearl PRO App, your CRM integration, or simple upload templates—Pearl’s team ensures your data is verified and presented accurately.

Pearl provides guided onboarding that includes account setup, staff training, and marketing enablement so your team can start right away.

Onboarding and ongoing support vary by plan.

Plans start at $199/month and scale with your company’s size, project volume, and selected services. There are no hidden fees or long-term contracts.

Discounts may be available when a yearly plan is purchased vs. a month-to-month plan.

Pearl works with licensed and reputable contractors across HVAC, solar, insulation, plumbing, electrical, energy auditing, home performance, roofing, siding, and other trades committed to home performance and customer education.

Pearl’s reports and data tools help homeowners see the full value of your work—making it easier to stand out, build credibility, and win jobs without cutting your price. Pearl helps homeowners understand how your goods and services impact their quality of life by quantifying and community your work’s impact on their home’s ability to deliver Safety, Comfort, Operational Efficiency, Resilience, and Energy.

Yes. Pearl provides sales materials, homeowner education content, and marketing assets that highlight your work and drive repeat business.

Pearl strengthens your customer relationships by keeping your brand in front of homeowners long after the job is done. Through the Pearl App and ongoing engagement tools, homeowners remember who did the work, see its value, and return to you for future projects.

Pearl automatically cc’s or bcc’s the contractor when issuing the Pearl Report, as established during the onboarding process.

Pearl encourages contractors to create their own Pearl App account for their own homes so they can receive the homeowner educational and engagement communications that are provided by Pearl. Pearl’s mission is to make home performance matter, which includes educating homeowners on the importance of proper maintenance of equipment, early retirement of non-high-performing equipment, and the importance of investing in new equipment and technologies that improve a home’s SCORE.